So, unless you have absolutely no access to the Internet and no contact with any other living being, you’ve no doubt seen Pokemon GO blow up. Nintendo’s adorable pocket monsters have once again captivated the world, and I, for one, welcome our new cute overlords.
For the handful of people who don’t know, Pokemon GO is a new smartphone AR game that superimposes Pokemon onto real life Google Maps. Using the game’s classic Pokeballs with non-traditional game play has lured millions of rabid trainers outside, socialization, and actually making people healthier. Is Pokemon GO going to be a fad? Abso-freaking-lutely. Don’t get me wrong; the game is a lot of fun. But something that comes in this fast often leaves just as quickly.
That said, inspiration can strike anywhere and from anything, and this week throwing imaginary balls at cartoon rodents actually taught me something about being a freelance writer and editor. In fact, it taught me 5 somethings:
Lack of Story Doesn’t Mean Lack of Quality
The Pokemon franchise has historically had very little story or plot. It’s always been “Hey, kid? Wanna Pikachu?” The game quickly gives you a rundown of the basics and then sends you on your merry way. Whether you finish the game or not is up to you. Whether you complete your Pokedex is up to you. The game really doesn’t care. They already have your money.
The app has even less of a story. You have one single human character who tells you what is happening (sort of) and then the rest of the time is spent frantically spending your monthly cell data chasing after Pokemon. But just because there isn’t a story doesn’t mean it doesn’t enthrall people.
It’s okay if something you write is bare bones. People think that all writing has to mimic Jane Austen or Charles Dickens. In fact, I’ve read numerous articles stating that reader’s attention spans are so bad, traditional publishing doesn’t love taking anything over 80,000 words anymore. So less is more, BUT you have to be captivating. In Soviet Russia, Pokemon captures YOU!
People Will Freelance Anything
I love what I do. I get to work from home, and I use God-given skills to help people, and in exchange I earn a little money. But some days I look at myself in the mirror and go “Is this my life? Proofreading final exam essays for college kids? Is this a thing?”
I know other freelancers have similar thoughts. And you know what? This week I was officially able to stop being hard on myself for my career choice. You know why? Because out of the Google and Facebook machines came numerous articles of Uber drivers and Craigslist ads of people offering to drive you around town and/or use your device or login credentials to assist you in catching Pokemon.
That is people use really real money to pay people to help them play a smartphone game that has no ending. It became abundantly clear that people will hire a freelancer to do absolutely anything.
Play to People’s Nostalgia
Every time I see a “only 90’s kids will remember!” post I want to punch someone. And yet, there’s a reason these stupid posts keep blowing up my newsfeeds: people love nostalgia. This is not a new concept. Hollywood has been forcing unnecessary reboots for years hoping people will be nostalgic enough to spend $10-$20 on a crappy movie because it involves the name of a beloved childhood franchise. And no matter how bad these movies are, they just keep making more because people can’t refuse nostalgia.
Pokemon GO does this. Every kid who had a Gameboy has dreamed of catching Pokemon in real life, and until scientists decide to find a way to electrify mice, this is as good as it gets. Grown adults are gleefully running around capturing Pokemon because it makes them feel like a kid again.
Am I telling you to rip off an existing franchise? Absolutely not. I can guarantee Michael Bay will not be happy about you doing a better job than he ever could with a fraction of the budget. What I am saying is take a moment to reflect on why you keep going back to certain childhood franchises. What makes you love them eternally, and what can you apply from that to your own work?
Find the Right Business Partner
Augmented Realty has been around for years, and it just never seemed to quite take off. Which is ironic, considering how AR-heavy futuristic movies and video games are. Unlike Virtual Realty where the user takes on a peripheral to enter a virtual world, Augmented Realty does the opposite, bringing the virtual to life in our world. The developer of Pokemon Go, Niantic, was originally a startup owned by Google. Google released them into the wild, and Niantic developed the popular AR game Ingress. Chances are you haven’t heard of Ingress, but it’s their predecessor multiplayer AR game sending people running around real towns to collect and interact with other players.
So why is Pokemon GO so much more popular? Besides nostalgia, Niantic teamed back up with Google and video game powerhouse Nintendo. Together the three companies have created an immersive AR experience, and chances are we’re going to see a lot more AR apps pop back up. Sometimes when you can’t pull something off yourself, you just need to find the right partners in crime.
Make Sure Your Product is Market-Ready Before Launch
Dear sweet Lord is Pokemon GO riddled with technical problems. Server crashes. Hours upon hours in which you cannot play. App crashes. GPS not working right. Pokemon not showing up anywhere.
I have never heard of another game on any system that has been so flawed that still has such a positive fan base. Any other game would have been ripped to shreds. They’re lucky people are so crazy for Pokemon because otherwise this would be their Titanic.
You have to make sure, whatever you are selling, is ready to be purchased. If reviews start rolling in that your product is only halfway finished, you’re going to be labeled a scam artist and laughed off from Amazon.
Your story might be good, but I can guarantee it isn’t Pokemon-level good. If your story has typos or plot holes or other mistakes, people are not going to be happy that they spent money on your product.
That’s why I offer a full range of freelance writing services including editing, rewriting, ghostwriting, and content writing. From professional needs to creative writing solutions, you can hire me for any need. Visit Write Now today to schedule me!
Happy hunting, all you Pokemon Masters!