: not costing or charging anything
: a steel-tipped spear carried by mounted knights or light cavalry
…okay, so maybe it doesn’t do the whole artsy Tarantino thing, but you get the picture. Ask any freelancer what their biggest pet peeve is, and they will more than likely all respond with clients wanting you to work for free.
This in and of itself is not altogether shocking; people with money and in a position of some degree of authority, i.e. some form of manager, is going to price shop. If they spend too much, they get yelled out by their superiors for going over budget.
The other factor at play is turnaround; most people who hire freelance workers seem to wait until the 11th hour, needing their project completed yesterday.
One of the few ways I have managed to carve a niche for myself is being able to meet tight deadlines. Not to sound haughty, but on more than one occasions I have been able to exceed expectations by providing at least a rough draft within a 24 hour window. Time is money, and when you can save them time, they perceive you as being of a higher value over other freelance options.
Unfortunately, short windows are becoming standard. Okay, not so bad, right? Just hunker down and bang out projects. No big deal; not a huge change from any other Monday morning.
Until you consider what they are willing to pay, and that becomes the bane of your professional existence. Case in point, a main client of mine who I partner with on a frequent basis had to turn down a job recently that would have included me, and it had to do with the perfect storm of what would have led us to hating life.
A company inquired about using us to craft entire packets of copy. Each order would be in bulk, nearing the 5,000 word mark. This would steady work, too; the company was growing and was actively seeking solid workers.
Sounds good so far. The best jobs are big jobs; yes, it usually requires me to work two weeks solid without a day off, but then you get downtime afterwards and a decent paycheck at the end.
Another requirement was native English speakers, which believe it or not, is a strong selling point for anyone looking to enter into freelance employment. The reason for this is everyone east of the UK claims to be fluent in conversational English, only to have an entire article written using Google Translate.
So what’s the deal? We have the skills, the have the work. Should be a done deal. But whenever things seem too good to be true, they always are. The company was netting $300 for these website packages. The writers, as can be assumed, would be getting fairly compensated, right?
One of the hardest things for me to communicate to potential clients is payment. Everyone wants me to charge by the page, but that simply does not work. A single page that is written in size 12 Times New Roman font and double spaced will have fewer words than a single space, font 11 Calibri page.
Simply put, I cannot compare apples to oranges on your project when you want me to complete it by the page. This is especially true if your instructions read “You’re the creative one; I’ll let you decide what’s best.”
Another problem is that the Average Joe can’t picture how long a certain number of words is going to be. That is fair, and I get it. For reference, when I’m working on content pages for service trades, home pages generally take 1,000 words, and that gives a rundown of available services, their summaries, short histories about the company, and what sets them apart. You would actually be surprised just how hefty a 1,000 word home page is.
Back to the new client. As they receive $300 for doing little more than getting a new assignment into the To Do Stack, their writers are paid less than one cent per word. Multiply that times the amount of words, which I believe was around the 4,750 mark, and it is literally pennies on the dollar.
Now, it may seem like it’s still a good idea, but that amount would be for labor only. The amount of research that a freelance writer such as myself has to do can be borderline overwhelming at times. To go from knowing next to nothing about, say, poured concrete, and then to create a series of pages that sounds like I’ve been installing it for 20 years, takes a certain degree of Google skills and pure, and tapping into my natural B.S. creating glands.
Depending on how specific of a niche the job is, I may spend hours just researching a topic. This is time that can’t really be billed, either; freelance work is often for the completed project, and I can only really charge by the word.
Another client that recently had to be shot down was someone looking for a package that would essentially require advanced SEO techniques; the kind that one would hone via an advanced marketing degree. Again, the offer was for peanuts, and the niche was too specific. It was more adult-themed in nature; this isn’t immediately a deal breaker, but as is the case with many things in life, attitude is everything.
Another red flag is when they come off having read an article about master-level SEO and now think that this is what they should be shopping for. Once they were asking for Neuro-Linguistic Programming (NLP) Marketing, I was out. Not only do I not know how to do this, but 1) this isn’t even proven to be effective and 2) this dips into David Blaine’s territory of misdirection. Basically, it’s using words that most people like to trick them into being super into what you’re putting down.
I am always happy to offer a free revisions for free. After all, without developing the ability to read people’s minds, there is going to be some room for adjustment. However, it was obvious that they had a specific idea in mind. Whenever this happens, nothing produced by my side is going to be completely satisfactory.
Picture it like this; rather than having a physical model or picture of a home, you merely tell the blueprint guy what you’re looking for. They may get close, but it will never be the true dream home that you had envisioned, and it’s because two different people are trying to imagine an abstract concept.
This all brings us to the underlying message: you cannot expect top-tier work from a native English speaker and pay them the same low wage you would if you were to outsource. Freelance marketplaces with workers from Pakistan, India, and other poorer countries have rock-bottom pricing, and then still charge a cut from the worker; unfortunately, due to technological and language barriers, most of the work then has to be paid to be corrected by a true English speaker.
Because they have the knowledge of the English language, they will be charging more, and you have not only paid for the same project twice, but now you have wound up paying more than had you simply gone with them in the first place.
If your project is so complex that it requires advanced metrics and techniques, you may be better off finding a salaried marketing manager to take the reins. The average freelance worker is only going to offer copy and copy-related services.
Finally, if your project is important, don’t cheap out. I’m not saying that you have to spend a fortune; just don’t expect someone to work for free. I charge $0.05 per word; that’s five bucks for 100 words, which is probably somewhere in the ballpark of two to three paragraphs for a website. With that, I include a free revision, two if I’m completely off base.
That also includes the time that I have to spend researching the topic, editing my own work (which is surprisingly difficult because we are all blind to many of our mistakes), and ensuring that it is returned within your specified deadline window.
Even at that price, and what it entails, most would look to drop that number down. Some even argue that larger projects should come with a bulk discount; while that would make sense in the manufacturing word, giving me more work to complete faster should not be billed less as it puts me on the expressway to losing the rest of my mind.
Freelance is a great gig, and if you haven’t contracted out some of your tasks to a freelance laborer, I would highly recommend it. To contact me to discuss your project, use the field below or visit me at my website or Facebook page.